26TH MAY 2011
| 09:00 - 09.45 | Registration |
| 09:45 - 09:50 | Chairs opening remarks: Ashwin Kumar, Passenger Director, Passenger Focus |
| 09:50 - 10:10 | Keynote Address: Rt Hon Theresa Villiers MP, Minister of State for Transport |
| 10:10 - 10:20 | Q & A |
| 10:20 - 10:40 |
Smart & integrated ticketing: enabling national vision |
| 10:40 - 11:00 |
Where next for London's smart ticketing system? |
| 11:00 - 11:20 |
Transport Scotland's 'Smart Ticketing' Concessionary Travel Project |
| 11:20 - 11:35 | Q & A |
| 11:35 - 11:55 | Refreshment Break |
| 11:55 - 12:15 |
Greater Manchester's Vision for Smart Ticketing |
| 12:15 - 12:35 |
Contactless Payment Cards: the Future for Integrated Transport? |
| 12:35 - 12:55 | Smart media: a standalone driver of growth, or a catalyst for business change? Dave Lynch, Group IT and Procurement Director, Go-Ahead |
| 12:55 - 13:10 | Q & A |
| 13:10 - 14:00 | Lunch |
| 14:00 - 14:05 | Afternoon Chair's opening remarks: Grant Klein, Director - Transport, Detica |
| 14:05 - 14:25 | Going down mobile ticketing route - M ticketing Mike Woodhouse, Marketing Manager, Arriva |
| 14:25 - 14:45 | Intelligent Travel Information: Edinburgh Bus Tracker Stuart Lowrie, Project Manager, Edinburgh City Council and Gordon Christie, Independent Software Developer |
| 14:45 - 15:00 | Q & A |
| 15:05 - 15:20 | Refreshments |
| 15:20 - 15:40 |
Getting Smart through Segmentation |
| 15:40 - 16:00 |
Using Social Media to promote sustainable transport, engage with customers and achieve behavioural change |
| 16:00 - 16:20 |
The Success of Smarter Choices |
| 16:20 - 16:35 |
Q & A |
| 16:35 - 16:40 |
Chair's Closing Remarks |