Transport for West Midlands
Laura Shoaf is Managing Director of Transport for West Midlands (TfWM) – part of the West Midlands Combined Authority. She has more than 20 years international experience in delivering integrated economic and spatial regeneration.
In her native USA, Laura held positions in the New York City Department of City Planning and the Institute of Public Administration, before overseeing several high-level projects both in the UK and America in her role as Principal Consultant for GVA Grimley.
As Head of Strategic Planning and Implementation at the Black Country Consortium, Laura led on transportation and strategic planning, playing a key role in the creation of the Black Country Local Enterprise Partnership (LEP). Becoming Black Country Director of Transport in 2013, Laura championed and provided leadership for the area's transport agenda, integrating transport priorities with the Economic Strategy and providing transport policy and strategy advice directly to Chief Executives, Leaders and the LEP.
In 2015, Laura became Strategic Director for Transport for the West Midlands Integrated Transport Authority and then in June 2016 was appointed Managing Director of TfWM. She is responsible for key initiatives across the metropolitan area such as Midlands Connect, the HS2 Connectivity Package and the region's Strategic Transport Plan. She is also responsible for delivering a £4billion transport package over the next 10 years underpinning economic regeneration in the West Midlands. She liaises closely at senior level with Government departments including the DfT and Treasury and also brokers partnerships with agencies such as Highways England and Network Rail, influencing the national agenda for the benefit of the West Midlands.